A representative photo is a picture of an animal with the exact same genetics produced by that breeder as the one being sold. While we do not encourage the use of this kind of photo, it is permitted in our higher memberships provided the seller has indicated it using the new option we've added ("All Items Pictured").
This option allows us to alert the buyer about the nature of the photo both on the ad and when they click inquire. One very reasonable circumstance for this feature is when advertising multiple animals with the "quantity" field on a single ad, where only one of the animals is pictured (as shown above by JD Constriction).
If you find a seller using representative photos on an ad where there is not a yellow note below the photo, please click "report" on that ad to notify MorphMarket. You can read more about our policy on this here.