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Geckoholic Charity Auction in Progress

Right now there's live bidding on 64 items in our fundraising auction in aid of Danielle Stevens of Geckoholic, who lost everything in a fire earlier this month. Some amazing members of our community have donated a bunch of beautiful animals and items to help get Danielle back on her feet.

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Show Me Events This Weekend

Our event system debuted last weekend at the Tinley Park NARBC. Hundreds of attendees around the venue used our interactive vendor list and map to find exactly who and what they were looking for.

Today we are excited to announce the addition of the Show Me Reptiles & Exotics expos to our event list. Show Me's expo locations include almost two dozens states. This weekend there are four such events in Kentucky, Georgia, Rhode Island and Iowa. Check out our event list to see who will be vending these shows.

In addition, we have another kind of event starting this Friday. In our forums, we are hosting our second fundraising auctions in aid of Danielle Stevens of Geckoholic, who lost everything in a fire earlier this month. Some amazing members of our community have donated a bunch of beautiful animals and items to help get Danielle back on her feet.

Be sure to visit the MorphMarket Reptile Community forum to donate, or on Friday, March 25th to take part in the auctions.

If you are interested in having your events on MorphMarket please contact us at [email protected]. Visit the FAQ to learn more about the system. We have many more features planned, so look for updates.

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Organization Profile Pages

Profile pages on MorphMarket are now available to other types of organizations beyond breeders. This includes manufacturers, content creators, expo organizers, industry advocates, and more.

We add this functionality to support our events system. Currently, one can create an organization profile when self-registering for an expo. Orgs who have Basic membership get Enhanced Event Listings which include a link to their profile, among other things.

Here a few examples:

  • https://www.morphmarket.com/stores/usark/
  • https://www.morphmarket.com/stores/narbc/
  • https://www.morphmarket.com/stores/morphmarket/

Useful features so far include contact info, description, video, badges, community posts and events. These pages can also gain followers, which will have more value later this year.

In the future, we'll make it part of our normal onboarding process.

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Please check out our Winter Newsletter to get caught up on everything we've been doing for the past few months and take advantage of all these new features.

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500 Morphpedia Articles

Since the initial release of Morphpedia back in October, our team has been hard at work to bring as much information as possible together for the whole community to explore and learn.

We recently hit the 500 Published Articles mark, which is an amazing milestone. At this point 21 categories are represented, and we have covered about 50% of the traits listed in our marketplace.

This wouldn’t have been possible with the outstanding amount of help that has been contributed so far by members of our community, we are extremely grateful for their assistance in our mission.

Along the way we have gotten input from breeders from all around the world, to hear their first-hand stories about the history of traits. We have also connected with expert geneticists from multiple fields to help incorporate a whole wealth of information to introduce features such as "Complexes" and "Tags" to help herpers understand how traits interact with one another.

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MorphMarket Events gives the herp community a calendar of industry expos and other events with rich vendor listings.

This a tool to be used both before AND during events.

It will help you answer questions like:

  • What expos are happening near me?
  • Who is vending at this expo?
  • Where are they located in this huge room?
  • Who can sell me a species that I'm looking for?
  • What do the parents of this animal look like?
  • And more!


Vendors and Event Organizers, please read our FAQs which explain how you can register.

We talked about MorphMarket NFS quite a lot pre-launch, but we didn't say much about this one. We hope you enjoyed the surprise.

Try it out now!

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MorphMarket NFS Version 1.0

We've been talking up MorphMarket NFS for the last few months.

"MorphMarket NFS" refers to a collection of services which enable us to go beyond sales and support all animals in the herp industry including breeders, holdbacks, and pets.

No more talk. Today we have delivered the first installment.

MM NFS 1.0 is live, and it includes:

(1) New capabilities to help you manage your WHOLE reptile collection and history

  • Three visibility settings for ads: Public, Private and Unlisted
  • New animal states: Not For Sale, Loaned and Archived

(2) New Animal Manager to more efficiently Explore, Organize and Update your data

  • More powerful Search, Filter & Sort
  • Inline and Bulk Editing
  • Customizable Interface

(3) Initial Lineage Support

  • Sellers can create parent animals in seconds
  • Buyers can learn more about animals by viewing their parents
  • Not For Sale Animal pages
  • Breeder NFS galleries on Seller Pages

(4) Data Dashboard to help you stay on top of your animal data

  • Analyze summary stats
  • Monitor animal status
  • And explore the animals behind the numbers

At MorphMarket, our goal is not just to provide the industry a platform to buy and sell, but software services which support the entire lifecycle of breeding.

Stay tuned — there's a lot more coming!

Watch the demo and tutorial videos below to see how to leverage these features.

MM NFS 1.0 Demo

(1/3) The Animal Manager

(2/3) Lineage & NFS Animals

(3/3) The Dashboard

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We've added a new resource to educate buyers on buying safely, whether on MorphMarket or elsewhere. You'll find this article on Safe Purchasing in the Learning Center with many others.

This is an expanded version of the older "Researching Sellers" article. It's been a background project for at least a year now!

Yes, we know it's quite long. We will reorganize content later to make it more digestible.

We will eventually release a similar document with best practices for Sellers protecting themselves.

This content includes feedback from many folks over the years. There are too many to recognize, but we are grateful!

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One thing MorphMarket does for both big and small breeders is to provide them with visibility. For example, because our site is trusted by Google and other Search Engines, our MorphMarket Store Pages get great SEO making them easy for the whole world to find.

However, for some folks we do this TOO well! On occasion, we are told by hobby breeders that they'd prefer their store page (along with the owner's real name) NOT show up in Google search. There are various legitimate reasons for this.

We just added a new feature for you to control this. On your Seller Profile at the very bottom, there is a new section called "Visibility". You can uncheck this box and save, and it will require users to login before they can view your store page.

Please note that it may still take a little time for search engines to remove this page from their indices. If you have any questions, please contact our support team and we'd love to help!

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In the process of redesigning all the core pages on our website, we just launched the new store page! We believe this is the professional look that takes our sellers web presence to the next level.

New features include:

  • Cleaner, more modern look
  • Sidebar to jump to different sections
  • Collapsable text areas
  • Slider for animals for sale at the bottom with larger images

Sellers, for the best possible logo: - Choose a 500x500 square image - Use a solid not transparent background, such as white or black

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