Rating System Overview
MorphMarket's two-way rating system enables both buyers and sellers to build a reputation that gives confidence to those doing business with them.
The system is based on transactions confirmed by both parties through our inquiry system. Our format focuses on being brief and to the point and excludes third party opinions, but we allow linking to more lengthy investigations in other forums. We also have protections in place to guard against fake reviews.
You should always do your research before conducting business with another party on the internet. Our ratings system should be a first step in that process. For more ideas on researching sellers, check out our guide.
Understanding Ratings
Seller Ratings
A seller's rating page can be reached by clicking on the rating field near the top of their store page. To find a seller's store page, look for the link on one of their ads. Alternately, all member stores as well as stores in developing categories can be located in the Seller Directory. Sellers can easily access their own rating page via the menu bar. 
The top of the ratings page shows a variety of data:
- Overall Rating Score: represents the general experience level of the seller. It is the number of individual users who have left a positive rating minus the number of users who have left a negative rating.
- Percent Positive: shows the percentage of positive overall ratings in the last 12 months.
- Ratings Trends: shows the trend of positive/neutral/negative ratings over time.
- Detailed Ratings: shows the average score in specific categories. Multiple ratings from same user may be averaged together. Detailed ratings are not visible until the user has been rated by at least 5 users in that category.
- Reciprocated Ratings: percentage of public ratings this user has received in which this user rated the other party back.
The second half of the page shows a list of all ratings and feedback. Feedback are categorized by whether this user was the buyer or seller and whether it was feedback given or received. Only one or two of these tabs may be visible.
The list of feedback may be further filtered:
- To filter by overall rating, click on the Rating Trends table.
- To filter by rating status (e.g., pending, disputed), click on 'Filter to' links. Sellers have additional filters that they can use to see ratings which are not currently visible to the public. Make sure to use the 'Reset Filters' link to view all feedback again.
Buyer Ratings
Buyers can accumulate ratings as well. This allows them to build up a reputation which will earn trust and respect with sellers and cause the ratings that they leave for sellers to carry more weight. This makes the buyer more valuable to sellers.
A buyer's user profile is only visible to sellers to whom the buyer has sent an inquiry. The user profile includes a variety of information about the user which they choose to include, along with their Overall Rating score. 
Sellers who are members of MorphMarket can click this link to visit the buyer's ratings page. The user rating page is not as detailed as the one for a seller, but it does include similar information. Buyers can easily access their own rating page via the menu bar. 
The top of the ratings page shows a variety of data:
- Overall Rating Score: represents the general experience level of the buyer. It is the number of users who have left a positive rating minus the number of users who have left a negative rating.
- Percent Positive: shows the percentage of positive overall ratings in the last 12 months.
- Reciprocated Ratings: percentage of public ratings this user has received in which this user rated the other party back.
- Recommended Qualities: specific categories for which previous sellers would recommend this buyer. These are not shown until they have received at least 3 ratings.
The second half of the page shows a list of all ratings and feedback left for other sellers.