Last update on .

Mutation Creation's Store Video that showcases their facility.
Mutation Creation's Store Video that showcases their facility.

If a picture is worth a thousand words, then a video is worth a million.

Strategic breeders are always looking for ways to set themselves apart from the pack. An important way to build trust and confidence is by giving the prospective buyer more information about who you are and what you're about.

One of the best ways to highlight you, your business, and your animals is with video. Standard and Premium level memberships include the capability to add videos to your Store page as well as your Ads. The Store Video is a feature we have just added within the last few months.

Making a quality video can take some time. Depending on its value, it may or may not be worth creating a video featuring a single animal. However, a video on your Store page featuring your business as a whole is an investment that will pay dividends for years -- so consider paying the one-time cost.

Mutation Creation has a great example of a Store Video which was actually shot by Justin Kobylka. But don't feel like you need to produce a video at this level of quality for it to be beneficial. A simple "selfie" video shot with your cell phone talking about you and your passion can be more than enough to connect with other hobbyists.

Technically, the barrier has never been lower. In the mobile phone era, just about everyone has access to a high quality video camera. Tools like iMovie are not hard to use, but if you want to keep it really simple, Google Photos has some great editing tools that can easily turn a set of still photos into a video with music.

For more details, please consult the Seller's Guide.