We've generated a unique QR Code for your Store Page. You can download your QR code at the bottom of your store profile page (menu -> Seller Profile). This will take someone directly to your page without them having to fumble with URLs or searching.

In case you've been living under a rock, a QR code is a 2-dimensional barcode which users can scan with their phone to take them to a page. They've become especially popular in the post-Covid world for contactless interfaces for things like restaurant menus.

A neat feature about our QR codes is that you can customize where the QR code goes. So far there are two options: It can go to your store page OR directly to your listings.

Where would you use these? Anywhere you want to promote your brand and products.

Some ideas:

• Stickers: imagine your customers slapping these on their tub, incubators or water bottles, and being able to immediately access your animals for sale whenever they are reminded of you. Here's a QR sticker printing service.
• At your expo booth setup, on a banner or just a sheet of paper on the table.
• Shirts, and other merch.

As a bonus we have now provided easy access to high resolution MorphMarket logos in case you want to use these in your materials. We have had users put these on business cards, shirts, expo setups and even vehicle wraps!

We are committed to providing you as a breeder the full range of products and services for your business or hobby.

Bulk import is a capability which allows you to create and manage hundreds of animal entries with very little effort. This is a great way to upload your entire not-for-sale collection to the Animal Manager. You do not need to use import to be an effective MorphMarket user, but for those who want more hands-on control this is a useful feature.

We announced the beta version of Bulk Import 2.0 last May, but since then we have made a number of fixes and added a complimentary Export 2.0. Version 2 is a powerful upgrade from the original that supports:

• More than two dozen fields including description, multiple photos, and status
• Managing animals in different categories at the same time
• Overriding animal traits automatically extracted from the ad title
• Importing large datasets which are processed in the background

Export has also been upgraded to include all of the same fields which Import supports, along with a few extras such as engagement metrics. In fact, for the first time you can now export your Collection, modify some values, and Import it again.

You can still utilize the older Import 1.0 format for a limited time, but you will need to follow the link on the import page to this legacy page. This video and our documentation provide useful information in those transitioning from version 1 to 2.

We've been talking up MorphMarket NFS for the last few months.

"MorphMarket NFS" refers to a collection of services which enable us to go beyond sales and support all animals in the herp industry including breeders, holdbacks, and pets.

No more talk. Today we have delivered the first installment.

MM NFS 1.0 is live, and it includes:

(1) New capabilities to help you manage your WHOLE reptile collection and history

• Three visibility settings for ads: Public, Private and Unlisted
• New animal states: Not For Sale, Loaned and Archived

(2) New Animal Manager to more efficiently Explore, Organize and Update your data

• More powerful Search, Filter & Sort
• Inline and Bulk Editing
• Customizable Interface

(3) Initial Lineage Support

• Sellers can create parent animals in seconds
• Buyers can learn more about animals by viewing their parents
• Not For Sale Animal pages
• Breeder NFS galleries on Seller Pages

(4) Data Dashboard to help you stay on top of your animal data

• Analyze summary stats
• Monitor animal status
• And explore the animals behind the numbers

At MorphMarket, our goal is not just to provide the industry a platform to buy and sell, but software services which support the entire lifecycle of breeding.

Stay tuned — there's a lot more coming!

Watch the demo and tutorial videos below to see how to leverage these features.

MM NFS 1.0 Demo

(1/3) The Animal Manager

(2/3) Lineage & NFS Animals

(3/3) The Dashboard

One thing MorphMarket does for both big and small breeders is to provide them with visibility. For example, because our site is trusted by Google and other Search Engines, our MorphMarket Store Pages get great SEO making them easy for the whole world to find.

However, for some folks we do this TOO well! On occasion, we are told by hobby breeders that they'd prefer their store page (along with the owner's real name) NOT show up in Google search. There are various legitimate reasons for this.

We just added a new feature for you to control this. On your Seller Profile at the very bottom, there is a new section called "Visibility". You can uncheck this box and save, and it will require users to login before they can view your store page.

Please note that it may still take a little time for search engines to remove this page from their indices. If you have any questions, please contact our support team and we'd love to help!

In the process of redesigning all the core pages on our website, we just launched the new store page! We believe this is the professional look that takes our sellers web presence to the next level.

New features include:

• Cleaner, more modern look
• Sidebar to jump to different sections
• Collapsable text areas
• Slider for animals for sale at the bottom with larger images

Sellers, for the best possible logo: - Choose a 500x500 square image - Use a solid not transparent background, such as white or black

Sellers: To prepare for new features coming out as part of MorphMarket's NFS Initiative, we've made some back-end changes that improve our system's flexibility. We are going to FULLY explain these changes soon as we release new features in the coming weeks.

For the most part, you should not see any differences at this time, but there is one exception sellers should know about. ON HOLD is no longer a separate checkbox but part of the ad's availability setting as an alternative to FOR SALE, SOLD, etc. To account for this change, we had to convert ads which were previously marked as both ON HOLD and SOLD.

For older ads, we know these animals really are sold, and the on hold setting was just never updated (this is part of the reason why on hold is now an alternative to for sale or sold). However, for more recent ads, we realized sellers might have marked the animals as SOLD when they were actually still in their possession. This can happen in some cases while waiting for payment plans or good weather. We did not want sellers to lose track of these ads.

To account for this, ads which were marked as both SOLD and ON HOLD and were last modified in the last TWO months have been moved to ON HOLD and INACTIVE. While they will show up in your primary inventory tab alongside the FOR SALE ads, they are NOT visible to users because they have been rendered INACTIVE.

If you have actually sold it, you can simply go through and mark it as sold again (note that the new inventory system will soon make bulk updates like this very easy).

We apologize for any confusion or inconvenience. We viewed this as the least confusing way to move forward.

We will explain the full set of changes along with the exciting new features soon. If you have any questions please contact our Customer Success team, and we're happy to help!

As MorphMarket is an international marketplace, we're in the process improving our support for users across the world. The first of these features involves better support for foreign currency. If you don't buy or sell in other countries then these changes will not affect you.

Buyers will now see prices in their preferred currency making them easier to understand. The buyer's preferred currency is set on the User Profile, and we have taken a guess for each buyer based on their region. If you don't want this behavior, you can change this setting to "No Preference", and it will continue to operate like before.

The converted prices are based on foreign exchange rates which are updated nightly. The exact price in the seller's currency is shown on the ad page. Buyers who are sophisticated enough to shop internationally, pay export costs, etc, will not be surprised that sellers require payment in their own currency.

Sellers have already had a currency setting on the seller profile. This value was previously used as a default for new ads. Moving forward, this will be the singular place where a seller specifies the currency for their prices. This simplifies the user interface as we add more and more price-type fields on different pages.

If a seller changes currency in their store-wide settings, it will update all of their current ads to be in that currency. This is an easy way to obtain uniformity across the ads.

In the coming weeks we will be making additional changes, which affect how our site operates across regions, which will make it easier for users to shop internationally.

Sellers can now advertise which methods of payment they accept. This information will show up on both the Store Page and Ad Pages.

Sellers can configure this on their Seller Profile.

In the future, we will add search filters so buyers can search for ads and filter by payment methods. This is useful for finding sellers that accept less common methods, like crypto.

In case you missed this in our newsletter, we have so many big projects in the works:

• App with Notifications: After a few more improvements, we’ll be publishing the “beta app” which has been in use since last Spring to the Apple & Google Play stores. It will be able to send message notifications directly to you and your buyer’s device.
• Redesign of core pages including ad, store, and index pages to bring a more modern and useful style.
• A new help desk service which will provide better online help articles and FAQs to get answers for you faster and help us respond quicker as well.
• Better support for regions of the world

But there is one more thing...

At MorphMarket, our goal is not just to provide the industry a platform to buy and sell, but software services which support the entire lifecycle of breeding. This includes not just your animals that are For Sale but also those Not For Sale (NFS), including breeders, holdbacks, and pets.

To begin, we are completely overhauling our inventory system with a professional design that you’ll love. This will make it far easier to add and manage your animals. In addition, we're adding a dashboard so you can more easily monitor your data.

Following, we will be adding many new features to help you track, plan, breed, and market your animals and brand. This includes:

• Showcasing not-for-sale breeding animals and holdbacks to the public
• Tracking offspring history, lineage and related stats for your whole collection
• Planning breeding projects based on a data-driven analysis of the industry and your collection
• Notifying subscribers of breeding events and upcoming offspring
• Quickly converting litters and clutches to ads

Informally, we are referring to this collection of services that go beyond sales as “MorphMarket NFS”.

Which of these features are you most excited about?

From now on we are requiring buyers to complete a few basic fields in their User Profile before sending new inquiries. The basic fields include:

• First and Last Name
• General Location (Country & Postal Code)
• Phone Number

This change will speed up the inquiry process for everyone. Providing this basic information up front saves both the buyer and seller from having to request or provide it in a series of messages.

Phone numbers are now part of the required fields for a few reasons. First, sellers shipping live animals must provide the buyer's phone number to shipper. Second, phone numbers are valuable for in-person pickups. The Messenger will become progressively more real-time in future versions of our app, but it's always good to have backup communication methods.

We recommend that buyers enter accurate information. While there's nothing stopping you from entering "Daffy Duck" as your name, it will be off-putting to sellers, and you can expect to be declined and blocked frequently. If the name in your profile doesn't match the name in your payment information, that will be a red flag to the seller and will likely cause delays.

We also recommend filling out the optional fields. This information will help you build trust with the sellers and they will take you more seriously from the beginning.

In the future, as we add more support for transactions, we may have certain information such as phone number or full address become to the seller once a transaction has begun. Until then, you could enter a fake number -- such as all 1's -- if you are not willing for sellers to see our number. But again, it's the seller's option (just as it always has been) to decline an inquiry.